The Brief
Huel is launching a new Daily A-Z Vitamins chewing gum. I was tasked to create a distinct look and feel for the launch campaign, packaging, launch video and social media assets whilst maintaining the iconic Huel brand identity.

Art Direction, Motion Graphics, Video Editing and Packaging design by Jonas Carvell

Packaging

Vitamins can be boring, overly scientific and confusing, for the Huel target audience I wanted to simplify the messaging for this campaign. By creating stacks of letters from the alphabet, I successfully conveyed that these chewing gums were packed full of the daily vitamins that your body needs to be at it’s best.

The modern sleeve features a gradient background, with it’s fluidity and transition of colors within evoke a sense of vitality, mirroring the dynamic and transformative nature of vitamins within the body. This aesthetic choice not only communicates a sense of freshness and purity but also symbolizes the easy assimilation of essential nutrients into one's daily routine.

Huel

The Brief Huel is launching a new Daily A-Z Vitamins chewing gum. I was tasked to create a distinct look and feel for the launch campaign, packaging, launch video and social media assets whilst maintaining the iconic Huel brand identity.

Packaging

The Brief
Huel is launching a new Daily A-Z Vitamins chewing gum. I was tasked to create a distinct look and feel for the launch campaign, packaging, launch video and social media assets whilst maintaining the iconic Huel brand identity.