GO
Art Direction - Jonas Carvell
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Stills & Video - Hamish Stephenson
Art Direction & Graphics - Jonas Carvell
Styling & Production - Hollie Maya
Concept
Concept art to determine campaign direction
Research
To develop the theme of the campaign, I set out with a camera and the product and started taking pictures amongst various environments. I found the lime colour palette contrasted well in an urban location with lots of concrete. This started to inform my decision making.
Mood Board
John Lewis pop-up
