a.n.p festive
Advanced Nutrition Programme Festive Campaign
Advanced Nutrition Programme’s festive campaign brief was to create an eye catching concept to feature three bespoke skin supplement pots into fun and engaging visuals to be used across their website, international stockists sites & social media platforms.
As the packaging didn’t offer much insight into the continents of the product, I wanted to visually represent the supplements inside with some explosive key visuals. To accompany this I split the products into separate motion graphic videos describing the product benefits with a festive feel. And finally, I wanted to capture some video of the supplements in an eye catching so I decided to shoot the product at varying angles and using different levels of detail to showcase the intricacy in the formulation of the product
Art Direction/Graphics/Video & Motion - Jonas Carvell
Video & Stills - Andrew Twort
Packaging design - Samantha Mire