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YouTube

I created this YouTube Ad mockup using green screen stock footage of people dancing and Santander branded confetti to portray the the emotional benefit of the product offering rather than doing what the high street competitors do by making literal claims about how much money is involved.

TikTok

The challenge with this brief was to differentiate Santander’s current account offering to that of it’s competitors. The current account incentive itself wasn’t market leading so instead of making product claims that would be inferior to the competition I wanted to instead focus on the emotion which cashback could evoke for the customer