Concept work
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HEINZ
TikTok
Concept work 〰️ HEINZ TikTok
Heinz TikTok
Client Heinz
Art Director Jonas Carvell
Senior Copywriter Karishma Puri
We were asked to come in and consult on Heinz’s TikTok content calendar to create more dynamic evergreen content for the ever growing GEN-Z demographic. Their existing videos were inconsistent and lacked a product focus so the challenge was to stay true to the Heinz brand TOV but bring in more personality and humour.
HEINZ TikTok
〰️
Concept work
HEINZ TikTok 〰️ Concept work
Product Personalities
We bring life and personality to these products by incorporating them into everyday relatable situations, such as the first day back in the office, the morning commute and so on. By doing this we build and ongoing narrative of the products that can carry on into our future content.
The Test Seriez
Heinz means comfort and where better to eat comfort food than in the comfiest of settings. Based on hacks and tests, we put products and meals in cosy settings to see how well they 'perform'. For example, will a plate of baked beanz on toast float in the bath? How many crumbs will be found in bed from a baked beanz pizza? Other examples could show how well spaghetti hoops survive from being dropped at a height or how well a salad cream sandwich travels in a rucksack etc.
Heinz Meanz Streetz
We take to the streets to launch the new plant-based products during Veganuary. Filmed via POV, we follow the spoon and use a vox pops format where we get the public to have a taste of our new vegan range. We fast-forward through London’s busy streets and stop off to offer taste tests (maybe even blind!) to see what they think of the range.
